2019 Ram 1500 eTorque, Getting Mildly Hybridized


2019 Ram 1500 eTorque

At the 2018 North American International Auto Show in Detroit, Fiat Chrysler’s Ram Division unveiled an all-new generation full-size light-duty pickup truck with a bit of a surprise. Along with the 2018 Jeep Wrangler, the 2019 Ram 1500 is adopting a 48V mild hybrid system, the first such systems on high volume vehicles in North America. In an American market where consumers regularly respond to surveys that they want better fuel economy, but rarely act with their dollars to that effect, adding a 48V system and branding it as eTorque may well be the route to truck buyers hearts.

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