During my last jaunt to the west coast, I took another drive up to Petaluma and finally met Megan Morrone in person as we went for a drive in the Honda Clarity Fuel Cell for the New Screen Savers episode 172
Despite the ever growing number of hybrid electric models available in the U.S. market, the share of these dual powered vehicles has remained stubbornly flat, at least in part due to relatively low fuel prices. Despite only accounting for about 2% of total sales, Honda is expanding availability of electrified propulsion in its vehicles with more options to come in the near future. With the new Civic-based Insight just starting to hit American Honda dealers, the brand’s currently best selling hybrid remains the midsize Accord which I just took on a road trip to northern Michigan.
I got a chance to drive the new 2019 Honda Insight this week, but we can’t talk about driving impressions until next week. In the meantime, check out the photos.
Cadillac -The Standard of the World. Built Ford Tough. Mercedes-Benz -The Best or Nothing. BMW – The Ultimate Driving Machine. Audi – Truth in Engineering. Well maybe not so much on that last one, but you get my point. Successful automotive brands have an image associated with them that may or may not be entirely accurate, but that’s what marketing is all about. Honda’s premium Acura brand has always struggled with trying to determine what it’s image should be, no matter how good its products have been and they have typically been very good. The latest stab at remaking the brand image image is the 2017 MDX SUV which I just spent a week with.