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Declining Value Proposition

Nicole is on the road this week so we have Perry Stern joining us a guest. Over the past couple of weeks Perry has been driving the Porsche 718 Boxster and the new 2025 Toyota Camry which now comes exclusively with hybrid power. Robbie took a road trip in the Hyundai Ioniq 5 and Sam had the Honda Ridgeline Trailsport before his vacation and then the Mercedes-Benz EQS 450+ SUV to drive around northern California.

In the news Ford has done a mid-cycle update of the Maverick and finally has an all-wheel-drive hybrid available but the price has climbed by an average of $2,400, still modest by current truck price standards, but no longer the screaming deal it was just two years ago. Audi has launched a new electric only A6 and once popular brands Recaro and BBS have both filed for bankruptcy protection. A Tesla owner using “full-self-driving” mode has killed a motorcyclist in Seattle and Ford is offering a torque upgrade for the Mach-E GT as an OTA update. Ineos has decided to scrap plans to expand its lineup and focus on higher-marging bespoke models instead. Toyota is adding an automatic transmission option to the GR Corolla for those that want to focus on handling instead of shifting. ElectraMeccanica went bust with its single-seat Solo EV and now all of them are set to be crushed. Perry took the states with Mini and we answer listener questions.

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Links

2025 Ford Maverick, value evaporating
Audi A6 e-tron
BBS and Recaro circling the drain
Seatle motorcyclist killed by Tesla FSD
Mach-e gets an OTA performance update
Ineos to focus on margins over volume
GR Corolla gets an automatic
ElectraMeccamica Solos wait to be crushed
MINI Takes the States

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Declining Value Proposition
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