Earlier this decade, Ford had to make some tough decisions about the future of the Lincoln brand. Over at least the past ten years, the entire brand has consistently been outsold by most of the Ford nameplates including Mustang. The powers that be in Dearborn decided not abandon the brand, but to focus on a theme of quiet luxury rather than taking on the German heavyweights directly. The latest weapon in Lincoln’s battle to bring serenity to the world is the refreshed and rebranded 2109 Nautilus.
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